ArchiveCategory Archives for "Marketing"
Hotel marketing posts
Hotel marketing posts
Are you wasting a lot of your marketing effort?
Sometimes you can send the wrong message to your prospects. Did you send them one of these?
You can say what you like about AirBnB. Their current marketing work commands respect.
It’s a delight to behold. Let me tell you why.
A recent stay in a Scottish four star hotel gave me a nice opportunity to show how things can go wrong with your written word.
With Hallowe’en approaching I thought you might like this.
At HotelSphere we support the idea of building lists of prospective customers using contests, prize draws and promotions.
If you do it properly.
This book is now available on Amazon Kindle and is doing very well.
It is an easy to understand introduction to the General Data Protection Regulation (GDPR) which will come into force in the UK on 25th May 2018.
If your business is still in the early stages of working towards compliance, this might be an interesting read for you. It is written in an easy-going style and introduces you to GDPR from a practical, hoteliers perspective.
Our sister website – GDPR For Hotel Marketing.
The new GDPR (General Data Protection Regulations) come into effect on 25th May 2018. Is your business ready?
There are implications for hotel operations and marketing. Get ahead of the game and take a look through the website.
It took just three minutes from publishing this video to YouTube to achieve Google Video Search page 1, position 1.
It’s also currently on page 3 on the main Google Search.
I wonder if I can get it to climb up the Google search ranking?
That’s a fact. A good hotel copywriter can get you more bookings in your hotel.
Take a look at a few hotel websites. Start with your own.
Then move along to some other hotels near you.
Who are they talking to? Who are they talking about?
I’m prepared to bet with you that they all talk about themselves.
“We” do this, “we” do that and “our” blah, blah, blah.
It’s boring. Isn’t it?
And if you’re bored your customers are bored too.
Every few days yet another consultancy or services firm seeks to publish news statements online.
Today it’s J D Powers’ turn, with a statement of, as Basil Fawlty would say, “the bleeding obvious”.
You can read the article here.
When someone walks through the front door of your business or telephones you with an enquiry make sure you sell them something. Anything. Just make sure you turn them into a customer.
My experience this past week suggests a lot of businesses aren’t making sure their employees have got the hang of “making customers” and it’s destroying marketing investment.