Category Archives for "General"

For posts that defy categories

Hotel Copywriter

Strong Copy Gets More Hotel Bookings

That’s a fact.  A good hotel copywriter can get you more bookings in your hotel.

Take a look at a few hotel websites.  Start with your own.

Then move along to some other hotels near you.

Who are they talking to?  Who are they talking about?

I’m prepared to bet with you that they all talk about themselves.

“We” do this, “we” do that and “our” blah, blah, blah.

It’s boring.  Isn’t it?

And if you’re bored your customers are bored too.

The Wrong Customers

Every few days yet another consultancy or services firm seeks to publish news statements online.

Today it’s J D Powers’ turn, with a statement of, as Basil Fawlty would say, “the bleeding obvious”.

You can read the article here.

Why should customers who have booked through an OTA be less satisfied?

Walk In Customers – For **** Sake Sell Them Something

The Frustration Of The Walk In Customer

When someone walks through the front door of your business or telephones you with an enquiry make sure you sell them something.  Anything.  Just make sure you turn them into a customer.

My experience this past week suggests a lot of businesses aren’t making sure their employees have got the hang of “making customers” and it’s destroying marketing investment.

Misleading Hotel Advertising

The pages of the Advertising Standards Authority (ASA) website are a good source of material for me these days.  Hotels and tourism businesses pop up regularly enough to be featured in a blog post.  Not as frequently as they used to be until Groupon got a grip on the largesse of their offer writers, but still enough for me.

Today’s tale of woe comes from an unexpected source…

Hotels Competing For Direct Bookings

Do and Expedia Make It Difficult For Hotels To Compete?

Two articles in my email inbox this morning got me thinking.

The more I thought, the more I could feel my teeth grinding.  So much so that I felt the need to write this blog post.

The first article appeared on  – “Hotels Still Afraid To Take On Expedia and Despite Rule Changes”

It speaks of the market power of the two main protagonists for online hotel bookings. and Expedia.