When someone walks through the front door of your business or telephones you with an enquiry make sure you sell them something. Anything. Just make sure you turn them into a customer.
My experience this past week suggests a lot of businesses aren’t making sure their employees have got the hang of “making customers” and it’s destroying marketing investment.
I was asked to take a look at a clients website a few weeks ago.
“Something’s not right”, he said.
“We’re just not selling much from the website.”