The pages of the Advertising Standards Authority (ASA) website are a good source of material for me these days. Hotels and tourism businesses pop up regularly enough to be featured in a blog post. Not as frequently as they used to be until Groupon got a grip on the largesse of their offer writers, but still enough for me.
Today’s tale of woe comes from an unexpected source…
A wildlife tourism business near my neck of the woods has just fallen foul of the Advertising Standards Authority. Click here to read all about it.
They did so because they used an ill-conceived and poorly implemented “guarantee” on their website. And today they are reaping the rewards of that crass implementation in bad publicity.
Two articles in my email inbox this morning got me thinking.
The more I thought, the more I could feel my teeth grinding. So much so that I felt the need to write this blog post.
The first article appeared on Skift.com – “Hotels Still Afraid To Take On Expedia and Booking.com Despite Rule Changes”
It speaks of the market power of the two main protagonists for online hotel bookings. Booking.com and Expedia.