Using video to promote your hotel isn’t so hard nowadays. With decent video capability appearing on smartphones and most digital cameras it’s never been easier to shoot video of something.
So why do most hotels insist on showing us all pictures of empty rooms, bars and restaurants?
I got the idea for this blog post whilst sitting watching Question Time on the telly and swearing at panellists failing to answer the questions put to them.
Brexit is a popular hobby horse just now, for good reason I admit. But vexing over whether or not Brexit is a good idea is no longer worthwhile. The decision has been made. It’s going to happen. None of us have any idea what it’s going to be like. Least of all, I suspect, the politicians involved. Most of whom appear to be completely out of their depth.
In my (pre-internet) days as a boy hotelier overbooking was normal. If you wanted to fill your hotel, you had to do it. People have their plans changed, people cancel. If you didn’t overbook you were left to underwrite everybody else’s fate with your own. In some of the places I worked in London the front office and revenue managers really knew their craft and often as a Night Manager I was expected to “walk” anticipated late arriving guests. It is testimony to their skills and judgement that I didn’t have to do it very often. Or maybe I delegated that job to reception? It was a long time ago. Times were tough. You overbooked or you lost revenue.