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Copywriting for Hotels
Hotel Website Copy
This article forms part of an experiment to find out how long it takes for different parts of the Internet to find and rank – this article! It’s about hotel website copy. That is, the words you use to tell visitors to your website about your hotel.
Good hotel website copy follows simple rules and is all the more effective for them. For example:
Make sure your copywriter can deliver the results you need!
Some questions for you to ask:
1) Do you have experience in the hotel industry?
Keep it simple, test it often
First let's get one thing clear: Good sales copy is tested copy. It's copy that has been tested against other pieces of copy and has been found to produce better results.
It will continue to be good sales copy until your tests produce a better, more productive alternative.
You can learn how to produce good sales copy. You'll learn in exactly the same way as good copywriters do - by trial and error, by experiment, by building a body of experience on the subject.
If you're too busy running your hotel to bother taking the time to do it, you can pay people like us to do it for you.
If you're going to write your copy yourself, here's a few tips which might help you:
Does your website copy make the difference?
You can spend a fortune on your hotel. You can have the best of everything for your guests to enjoy. If you don't tell them how it works for them you're wasting your time.